Executive Summary

Selected Campaigns  

• Heart Health Awarenes Campaign- architected email marketing strategy resulting in 2,200+ new signups and deepening audience engagement around wellness and prevention  

• Multi-city film tour - increased ticket sales by 22% per city  

• Raleigh Community Church - 700% growth in social media reach, 1.2M+ traditional broadcast impressions and 50,000+ radio daily impressions  

• Press events with full-day coverage across CBS, NBC, FOX, ABC 

• Advocacy and legislative campaigns for NAACP, NWPC, and Tennessee State Leaders driving turnout and regional media coverage

Professional Experience

Raleigh Community Church - Memphis, TN

Communications & Media Director | 2023–2025

• Led Christ-centered marketing strategy and execution, delivering 700% digital growth and 1.2M+ impressions through resourceful planning and cross-platform coordination

• Developed and executed messaging strategy to align internal communications with external ministry goals, strengthening brand clarity and mission resonance

• Coordinated press events with multi-slot coverage across CBS, NBC, FOX, and ABC affiliates, amplifying outreach to a regional audience of 5M+

• Directed regional campaign with 120+ GRPs and 37% web traffic increase, supporting community engagement and service inquiries

• Directed radio advertising campaigns across multiple Memphis stations, managing creative, scheduling, and audience targeting to support outreach and community engagement reaching 50,000+ weekly listeners

• Produced multimedia content (graphics, video, web copy) to unify brand storytelling and expand reach across digital platforms

• Applied SEO best practices to increase new website users by 117%, improving visibility for ministry programs and outreach

• Built and optimized content funnels for livestream engagement, using A/B testing and audience segmentation to refine strategy and improve retention

• Tracked engagement rate, CTR, and audience behavior across Meta Business Suite and Google Analytics to inform campaign pivots and improve conversion outcomes

Youth Communications & Program Strategy Lead (Volunteer Role) | 2019-2023

• Led a team of 7 to sustain youth engagement during COVID shutdowns through virtual programming, mentoring, and digital content

• Led a full rebrand and digital transition of the youth department during COVID shutdowns, maintaining engagement through virtual events, weekly programming, and multimedia content

• developed Christ-centered messaging aligned with organizational mission to engage volunteers and youth.

• Managed 20+ adult and teen volunteers with an 80% retention rate

• Maintained a 95% high school graduation rate among participants through data backed decision making

• Created and executed feedback system to track growth and effectiveness of over 10 youth focused programs.

The Carter Malone Group - Memphis, TN

PR Associate & Field Campaign Strategist | 2017–2023

• Led media outreach for press conferences covered by CBS, NBC, FOX, and ABC affiliates, reaching a combined regional audience of over 3 million per campaign

• Conducted market and competitor research to inform campaign strategy

• Executed field operations for high-profile campaigns, engaging thousands of community members and collecting data for newsletters, mailers, and voter outreach

• Supported donor acquisition and retention campaigns for nonprofit initiatives

• Supported successful legislative and political campaigns, including the statewide initiative to legalize Sunday alcohol sales in Tennessee and multiple local elections

• Represented clients such as the NAACP, National Civil Rights Museum, and National Women’s Political Caucus at public events, increasing visibility and community trust

• Coordinated print and media outreach campaigns across regional newspapers and broadcast

• Collected and organized contact data from thousands of constituents to support targeted communications and CRM growth for advocacy and nonprofit clients

• Assisted in press event coordination and message amplification for civil rights and political campaigns with regional media coverage

• Executed field operations and outreach for state-level campaigns, including those of Karen Camper (House Minority Leader), Raumesh Akbari (Senate Minority Leader), and G.A. Hardaway, driving turnout and visibility across Memphis districts

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InReach Marketing - Freelance / Entrepreneurial Work

Owner / Marketing Consultant | 2018–Present

• Designed and executed a multi-city film tour campaign, increasing ticket sales by an average of 23% in each city

• Coordinated print and media outreach campaigns across regional newspapers and broadcast

• Partnered with churches, nonprofits, and small businesses to develop digital marketing strategy and analytics for clients, improving engagement by 73% on average

• Delivered branding and content solutions for churches, nonprofits, and small businesses

• Increased post engagement from ~200 to over 1,000 views per post within weeks, driving a 400%+ growth in visibility through targeted content and platform optimization

•  Managed cross-functional creative teams including copywriters, graphic designers, and web developers to deliver cohesive brand campaigns

• Led freelance marketing projects from strategy through execution, increasing client engagement by up to 60% and improving web traffic and inquiries