Marketing strategy built around how people actually make decisions.

What I do

I help organizations design marketing systems that align with how real people behave.

My work sits at the intersection of behavioral insight, storytelling,, and campaign executio, comining audience research, messaging strategy, and real-world testing to build marketing that actually moves people

About me

My favorite boy, Rocket

I’m a systems-first data driven strategist with 10+ years of experience driving measurable impact across marketing, operations, and communications. Whether scaling digital reach by 700%, managing budgets, or leading statewide campaigns with The Carter Malone Group, I build frameworks that deliver results and outlast the campaign cycle.

My work spans agency, nonprofit, and civic sectors, but I’m now focused on corporate environments where strategic execution and data-driven decision-making drive growth. I specialize in turning constraints into launchpads, translating complex goals into actionable systems, and leading cross-functional teams toward clear outcomes.

Outside of work, I’m a proud dog mom to Rocket, a 10/10 coworker who specializes in morale boosts and snack patrol. I believe in building systems that work, teams that thrive, and careers that reflect both purpose and precision.

Beyond the numbers, I’m driven by the creative side of marketing: crafting compelling brand narratives, experimenting with messaging, and exploring innovative ways to connect with communities. I bring curiosity, energy, and a relentless focus on results to every project, balancing big-picture strategy with the small details that make a campaign truly shine.

When I’m not working on campaigns, I’m usually exploring media trends, researching audience behavior, or thinking about the next big idea that could take a brand from good to unforgettable. I believe marketing is more than a function—it’s an experience, and I love creating experiences that matter.

Operational Marketing Process

This document outlines a proven, repeatable framework for scaling marketing operations, optimizing campaign performance, and delivering measurable ROI. Developed through a decade of experience across agency, nonprofit, and civic sectors, including high-impact work with The Carter Malone Group.