Work
Every project starts with the same question — what decision is this person actually making, and what's standing in the way of it?
A healthcare foodservice software company needed a shorter-term demand-capture path while its organic content system matured. I built a 90-day SEO and Paid Search strategy that connected high-intent search behavior to clearer solution pages and a stronger demo pathway.
More Case Studies
After a new website launch, the priority was to start optimizing from behavior, not months of waiting.
A regional real estate firm's digital presence centered on listings rather than the decisions buyers and sellers actually make before contacting an agent.
The organization had consistent activity — but inconsistent participation.
Audiences already knew seafood was healthy. They weren't buying it.
A general-purpose string quartet repositioned around weddings, rebuilt its site around that focus, and built referral partnerships with other wedding vendors.
A Memphis Olympic bobsledder needed to self-fund her way to PyeongChang. Earned media and community storytelling turned visibility into momentum — and momentum into donations.
At launch, The Write Lane had no audience, no client base, and no existing demand.
Weekly participation was inconsistent and parent-driven communication wasn't working.
Parents who waited during a window of joyful classroom activity converted at a noticeably higher rate.
Parents toured, expressed interest, and didn't enroll. The fix wasn't better messaging.
Research
Research examining how public perception, priorities, and behavioral drivers shape communication effectiveness — and how context influences stated vs. actual behavior.
Behavioral Analysis · ConversionAn analysis uncovering why high‑intent users stalled at the point of conversion and how repeated navigation loops signaled unresolved hesitation.
More details coming soon.